Predictable revenue. Without fragile systems.
We automate the work across your revenue engine. The real win is control.
Clean handoffs, consistent data, and workflows your team actually owns.
No brittle zaps. No black boxes.
Built for RevOps leaders, CROs, and founders running complex revenue stacks.
Sound familiar?
Your dashboards don't agree and no one trusts the numbers
Salesforce says one thing. Finance says another. Your forecast depends on who updated fields last.
Deals close, then fall apart at handoff
Sales closes. CS inherits partial data, missing context, and hidden promises.
Your team manually patches broken systems
Critical revenue actions live in Slack DMs, spreadsheets, and memory.
Reporting is slow because the system isn't trusted
You don't have a reporting problem. You have a system integrity problem.
Automation patterns we build after diagnosis
These aren't off-the-shelf workflows. They're common patterns we see after diagnosing revenue teams, once the real bottlenecks are clear.
These systems are designed to perform reliably at low volume and at scale, with retries, alerts, and failure handling built in.
- 1Contact enriched with company data
- 2Scored against your ICP
- 3Routed to right rep based on territory and capacity
- 4Rep gets Slack alert with full context
- 5Follow up sequence starts
- 6No response in 5 mins? Escalates to manager
Result
Average response time drops from hours to seconds. Higher connect rates. More pipeline.
Leadership gains visibility without relying on manual reporting.
Built with edge cases in mind: duplicates, partial data, retries, and alerting when something fails.
How it works
System Review
We map where humans are compensating for broken systems and where revenue leaks are hiding.
Build & Test
We build against real data, edge cases, and failure scenarios so systems hold up in the real world.
Handover and Support
Your team owns the system logic, with documentation, monitoring, and support available when needed.
Case Study
Real results in revenue teams
Feels like an extra person — without hiring
The Challenge
Reps were spending a chunk of time each week on CRM updates, manual follow-ups, and writing quote emails instead of speaking with prospects. Inbound leads from the website, partners, and email were handled inconsistently, so some enquiries slipped through. Andrew lacked a clear, real-time view of pipeline stages across outbound, inbound, and referrals.
What We Built
- •Unified lead capture: website forms, inbound emails, and LinkedIn leads push straight into the CRM via webhooks and API connections, with territories and segments automatically assigned
- •Structured follow-up: when a quote is sent or a deal moves stage, tailored follow-up sequences trigger automatically and create tasks so reps know exactly who to contact and when
- •Automatic activity logging: emails and meetings logged to the right contact and opportunity, with each rep getting a daily summary of key opportunities
The Results
Salespeople spend noticeably more time on calls and negotiation, with much less manual admin. Follow-up on open opportunities has become more consistent, contributing to a clear uplift in quote-to-close conversion. Response times to inbound leads are significantly faster.
"Adrian and Sam helped us take the admin out of selling. The team feels like they've gained an extra person without adding headcount, and our follow-up is finally consistent."
Andrew, Director
Get control of your revenue engine
Find where manual work, broken handoffs, and unreliable data are costing you pipeline. Then fix it properly.
Start Your Revenue Review30 minutes. No obligation. Clear next steps.